The latest census figures show there are more than 35 million family households with children under the age of 18 in the United States. Of those households, more than 24 million of them have kids under age 12. Wow! Services in this sector are exploding with no signs of slowing down in years to come.
The children’s franchise industry has attracted long–term players who have left their marks, have achieved financial success and now offer a wealth of insight for people wanting to get into this industry. The continued success of kid–centered franchises over the past several years is evidence that parents are always willing to sacrifice in order to give their kids a better future. Thanks to franchising, they’ve got lots of options, from early–learning child–care programs to traditional tutoring to an increasingly diverse collection of fitness, recreation and enrichment businesses.
That has many analysts continuing to predict good outcomes for those investors who might consider investing in the kids franchise sector, which shines with strong emerging brands. One in particular worthy of attention is Challenge Island, www.challenge-island.com out of Atlanta.
The Challenge Island franchise was founded 13 years ago by award winning educator, parenting author and national education speaker and journalist, Sharon Duke Estroff M.A.T. “As a teacher and a busy mom of four,” says Estroff, “I wanted to create a business model that would be fun and fulfilling to run, give me the biggest bang for my buck, and reflect the latest and greatest in educational thought.” The result is Challenge Island, a one of a kind enrichment program on the cutting edge of S.T.E.A.M (Science, Technology, Engineering, Art and Math) Education and 21st Century Learning. With 37 open franchises including two international territories, the concept is proving its strength and potential.
Schools and educators rave about the program. “One of the things we love most about Challenge Island is that it reflects the values and qualities we want to promote in our students,” says Stan Beiner, Head Master of the Epstein School in Atlanta. “Cooperation, collaboration, creativity, leadership, and citizenship are all integral parts of the program.”
Parent’s love the curriculum. “Challenge Island takes learning and fun to a new level,” says Challenge Island parent, Heidi Green. “Over Tuesday night dinners, the Challenge Island activities are the topic of conversation from my 6 year old. Her interest in the combination of science, math and history is especially encouraging to see, as we know from the data that we have to do more to encourage girls’ interest in these subject matters. I am a very strong believer in the power and importance of Challenge Island.”
Franchisees enjoy the warm and enthusiastic reception they receive from their communities. “Challenge Island is like nothing anyone in the Hilton Head SC area has ever seen!” say co–owners Barb Ready and Allison McGann. “From after–school classes to field trips to birthday parties, we hear the same comments over and over again. ‘This is the best…ever!’, ‘We love Challenge Island!’, ‘Can we do this again?’ Parents, teachers and principals consistently thank us for the great opportunity we afford their children. Bottom line — people LOVE Challenge Island and we LOVE bringing it to them.”
For more industry news, what’s hot or more about Challenge Island or other child–related concepts, call Mariel at 732 481 5188.