IFE Had Attendees Climbing Walls, Eating BeaverTails and Walking the Aisles

BY NANCY WEINGARTNER

The franchise expo in New York City is always the biggest and the brightest of the MFV expos, at least in my humble opinion. For one, come on, it’s in New York City. And two, it has a visible and arranged international presence thanks in part to the U.S. Commercial Service, which imports field staff in for the weekend.

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